I created concept artwork for the charity Eleven. The Eleven Campaign is a non-profit organisation which aims to use the unifying power of sport to celebrate diversity and promote intercultural cooperation through educational and charitable activities.

The organisation sought to develop a film for the World Cup 2022, tracing the journey of 11 kids from different countries who would come together to form a football team. They wanted to support the main film with illustrative and animated elements.

The inspiration for the concept art was to create the feeling of kids being small in this big world. It was a really beautiful project to work on.

Client — Eleven

Role — Art Director, illustrator, concept artist

Company — Maddy Hartle