As Art Director, I led the creative development of a social-first content series exploring how brands tap into cultural worldbuilding — from strategic collaborations to storytelling within entertainment ecosystems.

We crafted a suite of motion, static, and presenter-led formats, each designed to bring big ideas to life through a fresh, consumer-facing lens.

The series blends insight with visual storytelling, helping Mindshare spark conversation at the intersection of media, innovation, and brand relevance.