Coming soon

As Art Director, I led the creative direction for PAI’s new website — a clean, elegant digital presence designed to reflect the firm’s legacy and forward-looking ambition.

Beyond the site design, I art directed two bespoke shoots in London and Paris — collaborating with a professional photographer to produce a full suite of assets, including refined headshots, lifestyle imagery, and textured brand photography that threads throughout the experience.

This was a craft-focused, collaborative build designed to bring PAI’s story to life — visually, editorially, and emotionally.