Commissioned to craft the brand for Zero Carbon Humber, a groundbreaking partnership dedicated to constructing the world's first net-zero industrial region in the Humber.

Our collaboration with Drax encompassed naming, brand strategy, brand identity, web design, print design, illustration assets, and tone of voice.

In shaping the brand, our goal was to firmly connect it with the Humber region. We derived the brand colours from the local landscape, grounding the identity in the unique features of the land and aligning the ambitious vision with the surrounding environment. The successful launch played a pivotal role in securing government funding, bolstering support for the sustainability initiatives in the region.

Client — DRAX

Role — Art Director, illustrator, designer

Company — SJR