We partnered with Mindshare to create a content solution to demonstrate industry thought leadership and support a multi-million-pound international pitch for Unilever.

Rather than developing one-off content, we created ‘moments’. 

A large, digital report on the future of commerce served as a ‘firework’ moment, raising awareness and sparking audience interest. This piece was atomised into, and supported by, ‘bonfire’ moments, an ongoing drumbeat of content – a website with videos, articles and infographics, a print publication, a strategy for promotion through Mindshare's channels, as well as from executives’ channels. 

This atomisation-first approach and use of Mindshare voices allowed the content to live on and extend across territories.

As a result of the high engagement and appetite for further content, Mindshare has extended the SJR scope twice so far. Our collaboration will continue to Q4 2024, and possibly beyond. 

Client — Mindshare

Role — Art Director, Designer

Company — SJR